How to Rebrand A Social Network And Live To Tell About It

Editor's Note: This guest post is written by?Geoff Cook, cofounder and CEO of social networking site?myYearbook. Imagine the outcry if Facebook were to change its name. People would grab their pitchforks, join a posse, and burn the Internet down. That nightmarish vision led to many sleepless nights for our team after we decided to do the unthinkable: rebrand a social network used by more than a million people a day. We changed the name of myYearbook, a social network for meeting new people, to MeetMe.

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