August has been such an eventful month for me so far, from joining Rice Communications to being able to attend the 2012 Asia Education Conference at Marina Bay Sands, a high profile event organized by the Association of Corporate Travel Executives (ACTE), only two weeks into my new job. Together with Donna, I had a chance to experience a two-day education and networking event with a lot of key players in various industries attending including American Airlines, British Airways, or Diners Club International, Hyatt Hotels & Resorts to BNP Baritas, Credit Suisse, Barclays, Accenture, IBM, and HP.
The conference featured a series of educational sessions, networking lunches and cocktails. Around 450 delegates from 27 countries brought different perspectives and expertise to the event. These include corporate executives, human resource professionals, to hotel & travel management company representatives.
One of the sessions that I found very interesting and insightful was ?How mobile apps can enhance traveller experience and influence their behaviour?, which gathered experts from travel management companies and hotel representatives to mobile application developers. They talked about the increasing influence that mobile apps are having on individuals and organizations all around the world, particularly from a corporate travel perspective. Most of the mobile applications have been used by individuals to manage their own travelling, while organizations are still being cautious of integrating these apps into their travel management. As Mr. Bicky Carla, Group President of TraVision Holding pointed out, to some, the mobile applications world is still foreign; and the first experience can be quite uncomfortable and intimidating, just as when you are embracing a new language or a new culture. However, ?mobile apps are here to stay?, he said.
Travellers around the world increasingly influenced by this new platform; and mobile applications are going to completely change their experience in the future. Ms. Cecilia Routledge, Asia Pacific Managing Director of Egencia, concluded the session with an interesting point that in my opinion is not only true in this case but it is also applicable to other industry as well: App developers as well as organizations who want to develop a mobile application for their services need to make sure they understand what the real needs are of the end buyers, what buyers are really looking for, and how these applications can really serve them and address their problems.
As a newbie, I was completely impressed with the whole experience. The team at ACTE did an exceptional job, from booking the venue to inviting outstanding keynote presenters and choosing relevant and interesting topics for the educational sessions. They had even collaborated with QuickMobile to create an ?ACTE Asia ?12? Application that hosted the conference agenda, speakers biography, sponsors and attendees? information, hotels options, and even some tips and hints of where to go and what to do in Singapore ? a perfect example of ?using mobile apps to enhance traveller experience and influence their behaviour?. The conference overall was a success, and as in the words of Mr. Kurt Knackstedt, Global Category Lead ? Travel and Expense Management, Global Sourcing ? Services, Rio Tinto, ?Business travel executives from around the region ? and the world came to this conference looking for new approaches to industry issues, and they did not leave disappointed.?
Source: http://www.ricecomms.com/2012/08/27/the-2012-acte-asia-education-conference/
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