BenchPrep Teams Up With The Princeton Review To Gamify Test Prep

For a while now "gamification" has largely existed as a buzz word. It's felt just as ridiculous to write the word as it is to read it. However, as Tim Chang pointed out this weekend, although it's important to avoid thinking of "gamification as the panacea," it's real, it's moving beyond media and fitness, and it needs to be taken seriously. When it comes to educational tools, gamification has real value in its ability to make learning more fun and engaging. But as with all emerging trends, it can't be applied willy-nilly. BenchPrep, a young edtech startup backed by $2.2 million from Lightbank, launched last year to convert content from big educational publishers, like McGraw-Hill, into interactive web and mobile courses. While the startup expanded beyond college admission test prep in January, today it's announcing that it is teaming up with Princeton Review to contemporize test prep for students, using game mechanics, leaderboards, and social features to make the tedious and teeth-grinding process of test prep more engaging and, hopefully, more effective.

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